Promotions
1 min read
The promo that doesn’t erode your everyday pricing
Add-ons, not discounts. A free glass of bubbles with a $90 spend is not a 10% discount — it’s a margin lever.
Read the tip →Published 22 June 2026
Promotions
1 min read
The tasting-portion trick that drives Tuesday wine sales
A 30ml tasting pour of three wines, free, on Tuesdays. The bottle sale rate doubles.
Read the tip →Published 19 June 2026
Promotions
1 min read
The prepay event package that books out December every year
Christmas books in October. Lock revenue four months early with a prepay deposit on a fixed menu.
Read the tip →Published 6 June 2026
Promotions
1 min read
The birthday database that costs nothing and beats every paid loyalty tool
A spreadsheet of regulars’ birthdays and a hand-signed card outperforms every points-based loyalty scheme.
Read the tip →Published 25 May 2026
Promotions
2 min read
Why your "quiet Tuesday" is actually a pricing problem
A 2-for-1 trains regulars to wait. Three pricing levers lift Tuesday revenue without cannibalising the weekend.
Read the tip →Published 17 May 2026