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Promotions 1 min read Published 22 June 2026

The promo that doesn’t erode your everyday pricing

Add-ons, not discounts. A free glass of bubbles with a $90 spend is not a 10% discount — it’s a margin lever.

The problem with discounting (X% off, Y for the price of Z) is that it trains customers to wait for the discount and to anchor on the discounted price as the “real” price.

The add-on alternative

Instead of “15% off mains Wednesday”, run “a free glass of prosecco with any main course Wednesday”. The cost to you is $3–$5. The customer perception is a $15 value. Your menu price isn’t touched.

The compounding effect

Customers who got the prosecco bought a second glass at 60%+ rate. The add-on triggers a paid follow-on purchase. The discount usually doesn’t.