Marketing
1 min read
The newsletter subject line format that gets 50%+ open rates
Specific, low-promise, conversational. Not "exciting news from us this week".
Read the tip →Published 25 June 2026
Marketing
1 min read
Why your marketing budget should be a COGS line, not a fixed cost
Treat marketing as a percent of revenue, not a monthly cap. The fixed-cap thinking is what makes growth feel scary.
Read the tip →Published 17 June 2026
Marketing
1 min read
The website / Google My Business pair that lifts inbound bookings
Half of restaurant searches come from Google directly. If your hours are wrong, you’re losing covers.
Read the tip →Published 14 June 2026
Marketing
1 min read
The Instagram post format that actually fills a Thursday
It’s not the photo. It’s the story-style countdown the morning of, and the “walk-ins welcome” line at 4pm.
Read the tip →Published 2 June 2026
Marketing
1 min read
The loyalty tier most venues miss: "regular"
You cant out-points the chains. But you can know your regulars by name. Set a tier for it.
Read the tip →Published 29 May 2026
Marketing
2 min read
The Google review reply script that converts the next reader
Replies are for the people reading the reviews, not the person who wrote them. Write for the audience.
Read the tip →Published 20 May 2026