December bookings happen in October. The venues that own the December calendar are the ones that lock revenue four months early on a prepay deposit.
The package
- Fixed three-course menu (set in August)
- Sit-down or canapé-style, 15–60 people
- 50% deposit at booking, balance one week before
- Two-hour window, food + drink package, one bar tab option
The October push
Email list, Instagram, weekly tip in the newsletter. Position it as “Christmas bookings open — five Saturdays left”. The scarcity is real, which makes the urgency real.